Service

Set of functionalities and resources provided to the Client by E-goi for marketing automation, including email sending, SMS, push notifications, Contact management, segmentation, reporting, insights, analysis, and other resources.

Agreement

Legally binding contract between E-goi and the Client, governing the use of the Service, describing the rights, duties, and responsibilities of both parties.

Standard Agreement (for SME Clients)

Predefined contract model for Small and Medium Enterprises (SMEs), with general terms and Subscription Plan applicable to most Clients, without specific customizations.

Custom Contract

Contract tailored to the specific needs of the client, including adjustments in functionalities, SLA, and terms of use.

Term

Refers to the period during which the Terms of Service, contracts, or any agreements between E-goi and the Client are fully in effect and applicable. The Term begins on the date of acceptance or signature of the document and lasts until the established end, which may be extended, renewed, or terminated according to specific terms defined in the E-goi Terms of Service or Policies.

Trial Plan

Limited period of free use of the Service, offered so that the Client can try the Service before choosing their preferred Usage Model.

Free Plan (Free Experience)

Free plan offered by E-goi, with limited features, aimed at Clients wishing to use the Service in an initial capacity.

Usage Model

Recurring contract model where the Client pays a fixed or variable amount at regular intervals (usually monthly or annually) to access the Service based on the contracted resources.

The contract model may be Standard (for SME clients, with fixed pricing) or Custom (adapted to the specific needs of the Client, with tailor-made pricing).

Service Level Agreement (SLA)

Agreement specifying the levels of Service guaranteed by E-goi, including metrics like availability, performance, and response times for support.

Taxes

Applicable fiscal charges on amounts billed by E-goi, according to the current tax legislation in the Client’s jurisdiction, including but not limited to indirect taxes such as Value Added Tax (VAT), Goods and Services Tax (GST), sales tax, fees, charges, or other similar government levies.

License

Right granted to the Client to use the E-goi Service, under the terms of the Agreement, without the transfer of intellectual property.

Client

Natural or legal person who contracts the E-goi Service, accepting the applicable terms and conditions.

Contacts

Personal or commercial data stored by the Client in the E-goi Service for sending communications, including but not limited to name, email address, and phone number. For example, a Contact may be a subscriber to the Client's email marketing campaigns, a buyer from the Client's site, or a subscriber to the Client's signup page.

API (Application Programming Interface)

Programming interface that allows integration of the Client's systems with the E-goi Service, facilitating the automation and customization of the Service.

Integration

Process of connecting the E-goi Service with other systems, tools, or external applications of the Client, using resources like API, webhooks, or plugins. Integration allows automated Data exchange, enhancing the Service's functionality and facilitating the customization of solutions to meet specific Client needs.

E-goi Site

Official online portal of E-goi, available at www.e-goi.com, where the Client can access information about the Service, its features, guides, terms, and policies.

Collaborators

Individuals or entities that directly or indirectly provide services for E-goi, including but not limited to directors, employees, contractors, representatives, partners, or service providers. The actions of Collaborators align with the policies, standards, and values set by E-goi.

DPA (Data Processing Agreement)

Agreement regulating the processing of personal Data between E-goi and the Client, as required by laws such as GDPR, defining responsibilities and obligations for Data protection.

Security

Technical and organisational measures adopted by E-goi to protect Data and systems from unauthorised accesses, losses, or breaches.

Incident

Any event that jeopardises the integrity, availability, or confidentiality of the Service or Data, including technical failures, security breaches, or interruptions.

Audit

Verification process conducted to assess the compliance of E-goi or the Client with applicable policies, terms, and legislation.

Data

Information stored, processed, or transmitted through the E-goi Service, including personal Data of Contacts and Campaign information.

Cookies

Small text files stored in the browser of the Visitor of the E-goi Site, used to enhance browsing experience and collect analytical information.

Privacy

The right of the Visitor, the Client, and their Contacts to have their personal Data treated securely, ethically, and in compliance with applicable laws.

Campaign

Set of communication actions carried out by the Client using the E-goi Service, such as sending emails, SMS, or push notifications to their Contacts.

Spam

Sending unsolicited or unwanted mass messages, violating best marketing practices and E-goi's usage policies.

Abuse

Any misuse of the Service that violates the terms and conditions, including fraudulent practices, sending illegal content, phishing, or any action that harms the reputation or functionality of the Service.

AI (or Artificial Intelligence)

Any system, model, functionality or technology that uses machine learning, statistical models, predictive models, generative models, language models, agentic AI systems, intelligent automation or similar technologies.

AI Features

Features of the E-goi Platform that use AI to generate, suggest, classify, predict, recommend, summarise, automate, personalise or support actions performed by the Client.

Inputs

The data, instructions, prompts, content, configurations, files, account information, contact data, campaign data, automation data or any other elements entered, provided or selected by the Client for use in an AI Feature.

Outputs

Results, suggestions, recommendations, content, text, images, segmentations, analyses, classifications, predictions, summaries, flows, automations or other elements generated by an AI Feature.

Client Data

Its meaning is as set out in the Terms of Use and the DPA (attached to this Agreement) and includes Inputs and Outputs to the extent that they are provided, processed or generated in connection with the use of the E-goi Platform.

Third-Party AI Provider

Any external provider used by E-goi to provide, support or improve AI Features, including, where applicable, providers of language models, generative models, cloud services, image models, classification models, recommendation engines or equivalent services.

Intelligent Agent

An AI-based feature capable of interpreting instructions, accessing authorised context, proposing actions, preparing workflows, generating recommendations or, where expressly permitted, performing certain tasks within the limits configured by the Client.